Five Towns College 2018-2020 Catalog 
  
    Mar 24, 2019  
Five Towns College 2018-2020 Catalog

Business Management Program, Business Marketing Concentration, B.B.A.


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Business Management Program
Business Marketing Concentration
Bachelor of Business Administration (B.B.A.) Degree
HEGIS Code: 0599.00
Inventory of Registered Program: 19036

Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry.  Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment.  The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. 

Business Marketing Concentration

BUS 375 - Social Media Marketing; Credits: 3  
MKT 330 - Market Research; Credits: 3  
MKT 340 - Services Marketing; Credits: 3  
MKT 420 - Marketing Strategy and Analytics; Credits: 3  
MKT ___ - Marketing or Business Elective (1); Credits: 3  
MKT ___ - Marketing or Business Elective (2); Credits: 3  
MKT ___ - Marketing or Business Elective (3); Credits: 3  
MKT ___ - Marketing or Business Elective (4); Credits: 3  
Total Cocentration Credits: 24

Recommended Sequence of Courses

Course Code
Course Name
Credits
 
Semester 1
 
BUS 111   Business Organization and Management   3  
COM 101   Computers in Business   3  
ECO 101  or ECO 102   Macroeconomics  or Microeconomics    3  
ENG 101   English Composition 1   3  
PSY 101   General Psychology   3  
  Total 15
 
Semester 2
 
BUS 101   Accounting 1   3  
BUS 121   Business Law 1   3  
ECO 101  or ECO 102   Macroeconomics  or Microeconomics    3  
ENG 102   English Composition 2   3  
MKT ___   Marketing or Business Elective (1)   3  
  Total 15
 
Semester 3
 
BUS 151   Business Communication   3  
BUS 211   Principles of Management   3  
BUS 241   Principles of Marketing   3  
BUS 242   Professional Selling and Sales Management   3  
BUS Program Elective   Any AUD/BUS/MKT/MUB Elective (1)   3  
  Total 15
 
Semester 4
 
BUS 232   Business Ethics   3  
BUS 244   Advertising   3  
BUS 275   Social Media Concepts and Practice   3  
MAT ___   Quantitative Competency Elective   3  
MKT ___   Marketing or Business Elective (2)   3  
  Total 15
 
Semester 5
 
BUS 251   Principles of Finance   3  
BUS 306   Management Information Systems   3  
BUS 375   Social Media Marketing   3  
MKT 330   Market Research   3  
SPE ___   Oral Communication Competency Elective   3  
  Total 15
 
Semester 6
 
BUS 311   Human Resource Management   3  
BUS 341   Public Relations   3  
ELECT ___   3 Credit Elective (1)   3  
MKT 340   Services Marketing   3  
MKT 420   Marketing Strategy and Analytics   3  
  Total 15
 
Semester 7
 
CCP 471   Internship 1   3  
ELECT ___   3 Credit Elective (2)   3  
MKT ___   Marketing or Business Elective (3)   3  
SCI ___   Scientific Competency Elective   3  
SOC ___   Diversity Competency Elective   3  
  Total 15
 
Semester 8
 
BUS 461   Business Seminar   3  
CCP 472   Internship 2   3  
ELECT ___   3 Credit Elective (3)   3  
LAS ___   Liberal Arts and Science Elective (1)   3  
MKT ___   Marketing or Business Elective (4)   3  
  Total 15
 
Total Program
120

 

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