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Jan 19, 2021
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BUS 242 - Professional Selling and Sales Management Credits: 3 Class Hours: 3 Previous Name: Formerly Salesmanship
Techniques of industrial and retail salesmanship; demonstration and analysis of products, determination of customer needs and motivations. Organization, presentation and evaluation of sales talks and promotions; handling objections; closing strategies and personal qualifications for effective selling.
Prerequisites: BUS 111
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