Five Towns College 2019-2020 Catalog 
    Oct 04, 2023  
Five Towns College 2019-2020 Catalog [ARCHIVED CATALOG]

BUS 244 - Advertising

Credits: 3
Class Hours: 3
Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management. 

Prerequisites: BUS 111