Five Towns College 2019-2020 Catalog 
  
    Jul 12, 2020  
Five Towns College 2019-2020 Catalog
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BUS 244 - Advertising


Credits: 3
Class Hours: 3
Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management. 

Prerequisites: BUS 111  



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