Five Towns College 2019-2020 Catalog 
  
    Feb 25, 2021  
Five Towns College 2019-2020 Catalog
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BUS 246 - Consumer Behavior


Credits: 3
Class Hours: 3
A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.  

Prerequisites: BUS 111  



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