Five Towns College 2019-2020 Catalog 
  
    Oct 19, 2019  
Five Towns College 2019-2020 Catalog
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MAC 403 - Broadcast Marketing and Advertising


Credits: 3
Class Hours: 3
Study of the advertising, promotion and marketing techniques for three major media areas: broadcasting, cable and online. Emphasis will be on the conceptualization, writing and production elements suited for commercial, network, local and cable promotion as well as management, research, and budgeting.

Prerequisites: BRD 312  



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