Five Towns College 2019-2020 Catalog 
  
    Oct 19, 2019  
Five Towns College 2019-2020 Catalog
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MUB 401 - Music Marketing


Credits: 3
Class Hours: 3
A study of the complexities of marketing and publicizing musical artists in the digital age from both the independent and major label perspectives. Students learn the principles of viral marketing through Internet, social media and mobile marketing strategies, business networking, merchandising techniques, radio promotion, sponsorships and retail partners and explore analytics tools for gathering and analyzing in-market metrics. Emphasis on live performance and licensing as music promotion and monetization vehicles.

Prerequisites: MUB 302 - Concert Production and Promotion; Credits: 3   



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