Five Towns College 2020-2021 Catalog 
    Aug 12, 2022  
Five Towns College 2020-2021 Catalog [ARCHIVED CATALOG]

MUB 401 - Music Marketing

Credits: 3
Class Hours: 3
A study of the complexities of marketing and publicizing musical artists in the digital age from both the independent and major label perspectives. Students learn the principles of viral marketing through Internet, social media and mobile marketing strategies, business networking, merchandising techniques, radio promotion, sponsorships and retail partners and explore analytics tools for gathering and analyzing in-market metrics. Emphasis on live performance and licensing as music promotion and monetization vehicles.

Prerequisites: MUB 302 - Concert Production and Promotion; Credits: 3