Five Towns College 2018-2020 Catalog 
  
    May 23, 2019  
Five Towns College 2018-2020 Catalog

Business Management Program, B.B.A.


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HEGIS Code: 0599.00    Inventory of Registered Program: 19036


Overview

The Business Management Program with concentrations in Audio Recording Technology, Business Management, Business Marketing, and Music Entertainment Industries, which leads to a Bachelor of Business Administration Degree (B.B.A.) is designed for students planning to pursue a career in business in a variety of roles including managers, coordinators, executives, in a assortment of industries including  social media, record and music production, broadcasting, concert promotion, radio, television, theatre, and communications. The program is intended for students who are interested in developing their business and technical expertise.

In addition to the learning goals for each major area of concentration declared by business management students, learning goals for this program also focus upon accounting, advertising, business law, communications, economics, ethics, business technology, human resource management and finance.

Concentration Component

Students in the Business Management Program select one of the following concentrations. The 24 credits in the selected concentration, together with the 30 credits in Liberal Arts/Common Core, 57 Business Specialty Courses, and 9 credits of Electives, constitute the 120-credit requirement for the Bachelor of Professional Studies or Bachelor of Business Administration in Business Management.

Concentrations


Audio Recording Technology Concentration

The Audio Recording Technology Concentration at Five Towns College is designed to provide students with the tools needed to succeed as professional engineers and producers of music for soundtracks in film and video productions. Students study the theory of sound, recording electronics, engineering procedures, music production techniques, and audio/video post production in a sequence of courses designed to develop practical and technical skills. The College’s industry grade recording studios, editing suites, and MIDI workstations provide students with a highly focused learning environment for both assigned and extracurricular recording projects.

Business Management Concentration

The Business Management Concentration at Five Towns College is designed to provide students with the tools needed to succeed in Business Management.  Management is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment.  The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Business Marketing Concentration

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry.  Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Music Entertainment and Industry Studies Concentration

The Music and Entertainment Industry Studies Concentration at Five Towns College is designed for students interested in a career in a music-related business filed.  Studies include the technical, legal, production, managing, merchandising and licensing aspects of the music business.

The concentration assists those graduates who plan to work as artist managers, record and publishing company owners, executives, promoters and producers of music videos to achieve their career goals. 


Program Course Requirements

The courses below are required of all students in the Business Management Program.

Common Core 
ENG 101 - English Composition 1; Credits: 3  
ENG 102 - English Composition 2; Credits: 3  
PSY 101 - General Psychology; Credits: 3   
MAT ___ - Quantitative Competency Elective; Credits: 3  
SCI ___ - Scientific Competency Elective; Credits: 3  
SOC ___ - Diversity Competency Elective; Credits: 3  
SPE ___ - Oral Communication Competency Elective; Credits: 3  
Total Common Core Credits: 21
Business Content Specialty Courses
BUS 101 - Accounting 1; Credits: 3  
BUS 111 - Business Organization and Management; Credits: 3  
BUS 121 - Business Law 1; Credits: 3  
BUS 151 - Business Communication; Credits: 3  
BUS 211 - Principles of Management; Credits: 3  
BUS 232 - Business Ethics; Credits: 3  
BUS 241 - Principles of Marketing; Credits: 3  
BUS 244 - Advertising; Credits: 3  
BUS 246 - Consumer Behavior; Credits: 3  
BUS 251 - Principles of Finance; Credits: 3  
BUS 275 - Social Media Concepts and Practice; Credits: 3  
BUS 306 - Management Information Systems; Credits: 3  
BUS 311 - Human Resource Management; Credits: 3  
BUS 461 - Business Seminar; Credits: 3  
BUS Program Elective - Any AUD/BUS/MKT/MUB Elective (1); Credits: 3  
BUS Program Elective - Any AUD/BUS/MKT/MUB Elective (2); Credits: 3  
CCP 471 - Internship 1; Credits: 3  
CCP 472 - Internship 2; Credits: 3  
COM 101 - Computers in Business; Credits: 3  
Total Business Content Specialty Credits: 57
Electives
ELECT ___ - 3 Credit Elective (1); Credits: 3  
ELECT ___ - 3 Credit Elective (2); Credits: 3  
ELECT ___ - 3 Credit Elective (3); Credits: 3  
Total Elective Credits: 9
Additional Liberal Arts and Sciences
ECO 101 - Macroeconomics; Credits: 3  
ECO 102 - Microeconomics; Credits: 3  
LAS ___ - Liberal Arts and Science Elective (1); Credits: 3  
Total Additional Liberal Arts and Sciences Credits: 9
Concentration Component
Business Management Program, Audio Recording Technology Concentration, B.B.A.   
Business Management Program, Business Management Concentration, B.B.A.   
Business Management Program, Business Marketing Concentration, B.B.A.   
Business Management, Music Entertainment and Industry Studies Concentration, B.B.A.   
Total Concentration Credits: 24
Total Program Credits: 120
 

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