HEGIS Code: 0601.00 Inventory of Registered Program Code: 27401
The Mass Communication Program is designed so that students acquire and demonstrate proficiency in the essential skills necessary for a career in the mass communication industry and in the fields of broadcasting and journalism. Students learn the principles, laws, and historical background of the mass communication industry, while enhancing their oral, written, and critical thinking skills. Students also select a major area of concentration in Audio Recording Technology, Broadcasting, Journalism, or Live Entertainment and Media Production. Learning goals for all students pursuing a Mass Communication degree program include mass media and society, voice and diction, new and emerging media.
Students in the Mass Communication Program select one of the following concentrations. The 24 credits in the selected concentration, together with the 60 credits in Liberal Arts/Common Core, and 36 credits in Mass Communication Content Specialty Courses constitute the 120-credit requirement for the Bachelor of Science in Mass Communication.
The Audio Recording Technology Concentration is designed to build upon the major proficiencies acquired by students pursuing a career related to Audio Recording and Music Production. Students study theoretical and technical practices required to operate industry standard recording and production equipment. Graduates of the Audio Recording Concentration are prepared for careers such as Audio Recording Engineer, Sound Designer, and Studio Manager.
The Broadcasting Concentration is designed to build upon the major proficiencies acquired by students pursuing a career related to television and radio broadcast media production. The Broadcasting concentration adds specialized proficiencies that focus on broadcasting as a career, cultural influence, and form of individual and collective expression. Graduates of the Broadcasting Concentration are prepared for careers such as on-camera personality, production manager, radio producer, studio floor manager, television writer, video editor, videographer, and video producer.
The Journalism Concentration is designed to build upon the major proficiencies acquired by students pursuing a career related to Journalism. The Journalism concentration adds specialized proficiencies that focus on journalism as a career, cultural influence, and form of individual and collective expression. Graduates of the Journalism Concentration are prepared for careers such as Radio/TV News Multimedia Journalist, Radio/TV News Producer, Website/Social Media Content Producer, Writer/Content Producer, Print or Online Reporter.
This concentration prepares students with the practical skills needed to take any performance to the next level. From live sound and lighting to corporate presentations, students build foundations in a wide array of audio and visual applications, and enter the industry with a deep understanding of what moves an audience. Students are trained to be audiovisual engineers and designers who are proficient in the creation, operation and planning of modern-day musical, theatrical, event and corporate productions. Graduates of the Live Entertainment and Media Production Concentration are prepared for careers such as Event Producers, Tour Manager, Live Production Manager, Stage Manager, Live Sound Engineer, Audio Visual Technician, and Lighting Technician.
The courses below are required of all students in the Mass Communication Program.