Five Towns College 2019-2020 Catalog 
  
    Jan 20, 2020  
Five Towns College 2019-2020 Catalog

Business Management Program, Business Marketing Concentration, A.A.S.


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Business Management Program
 
Business Marketing Concentration
Associate in Applied Science (A.A.S.) Degree
HEGIS Code: 5004.00 
Inventory of Registered Program Code: 01813

Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. 

Business Marketing Concentration

BUS 246 - Consumer Behavior; Credits: 3    
BUS 275 - Social Media Concepts and Practice; Credits: 3  
BUS 375 - Social Media Marketing; Credits: 3  
MKT ___ - Marketing or Business Elective (1); Credits: 3  
Total Concentration Credits: 12

Recommended Sequence of Courses

Course Code
Course Name
Credits
 
Semester 1
 
BUS 111   Business Organization and Management   3  
BUS 121   Business Law 1   3  
COM 101   Computers in Business   3  
ENG 101    English Composition 1   3  
PSY 101   General Psychology   3  
  Total 15
 
Semester 2
 
BUS 151     Business Communication   3  
BUS 211   Principles of Management   3  
BUS 241   Principles of Marketing   3  
ENG 102   English Composition 2   3  
MAT ___   Quantitative Competency Elective   3  
  Total 15
 
Semester 3
 
BUS 101     Accounting 1   3  
BUS 244   Advertising   3  
BUS 275   Social Media Concepts and Practice   3   
ECO 101  or ECO 102   Macroeconomics  or ECO 102Microeconomics    3  
SOC ___   Diversity Competency Elective   3  
  Total 15
 
Semester 4
 
BUS 246    Consumer Behavior   3  
BUS 375   Social Media Marketing   3  
MKT ___   Marketing or Business Elective (1)   3  
SCI ___   Scientific Competency Elective   3  
SPE ___   Oral Communication Competency Elective   3  
  Total 15
 
Total Program
60
     

 

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