Business Management Program, Business Marketing Concentration, A.A.S.

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Business Management Program

Business Marketing Concentration

Associate in Applied Science (A.A.S.) Degree

HEGIS Code: 5004.00

Inventory of Registered Program Code: 01813

Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Business Marketing Concentration

BUS 246 - Consumer Behavior; Credits: 3

BUS 275 - Social Media Concepts and Practice; Credits: 3

BUS 375 - Social Media Marketing; Credits: 3

MKT ___ - Marketing or Business Elective (1); Credits: 3

Total Concentration Credits: 12

Recommended Sequence of Courses

Course Code	Course Name	Credits
	Semester 1
BUS 111	Business Organization and Management	3
BUS 121	Business Law 1	3
COM 101	Computers in Business	3
ENG 101	English Composition 1	3
PSY 101	General Psychology	3
	Total	15
	Semester 2
BUS 151	Business Communication	3
BUS 211	Principles of Management	3
BUS 241	Principles of Marketing	3
ENG 102	English Composition 2	3
MAT ___	Quantitative Competency Elective	3
	Total	15
	Semester 3
BUS 101	Accounting 1	3
BUS 244	Advertising	3
BUS 275	Social Media Concepts and Practice	3
ECO 101 or ECO 102	Macroeconomics or ECO 102Microeconomics	3
SOC ___	Diversity Competency Elective	3
	Total	15
	Semester 4
BUS 246	Consumer Behavior	3
BUS 375	Social Media Marketing	3
MKT ___	Marketing or Business Elective (1)	3
SCI ___	Scientific Competency Elective	3
SPE ___	Oral Communication Competency Elective	3
	Total	15
	Total Program	60

3rd Semester

BUS 242 - Professional Selling and Sales Management Credits: 3
BUS 244 - Advertising Credits: 3
MKT 340 - Services Marketing Credits: 3
MKT 330 - Market Research Credits: 3
SPE ___ - Oral Communication Competency Elective Credits: 3

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Business Management Program, Business Marketing Concentration, A.A.S.

Overview

Business Marketing Concentration

Total Concentration Credits: 12

Recommended Sequence of Courses

Course Code

Course Name

Credits

Semester 1

Semester 2

Semester 3

Semester 4

Total Program

60

3rd Semester