Five Towns College 2019-2020 Catalog 
  
    Sep 22, 2019  
Five Towns College 2019-2020 Catalog

Business Management Program, Business Marketing Concentration, B.B.A.


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Business Management Program
Business Marketing Concentration
Bachelor of Business Administration (B.B.A.) Degree
HEGIS Code: 0599.00
Inventory of Registered Program: 19036

Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry.  Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment.  The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. 

Business Marketing Concentration

BUS 246 - Consumer Behavior; Credits: 3   
BUS 341 - Public Relations; Credits: 3 
BUS 375 - Social Media Marketing; Credits: 3  
MKT 330 - Market Research; Credits: 3  
MKT 340 - Services Marketing; Credits: 3  
MKT 420 - Marketing Strategy and Analytics; Credits: 3  
MKT ___ - Marketing or Business Elective (1); Credits: 3  
MKT ___ - Marketing or Business Elective (2); Credits: 3  
Total Concentration Credits: 24

Recommended Sequence of Courses

Course Code
Course Name
Credits
 
Semester 1
 
BUS 111   Business Organization and Management   3  
BUS 121  Business Law 1  3 
COM 101  Computers in Business  3 
ENG 101   English Composition 1   3  
PSY 101   General Psychology   3  
  Total 15
 
Semester 2
 
BUS 151  Business Communication  3 
BUS 211  Principles of Management  3 
BUS 241  Principles of Marketing  3 
ENG 102   English Composition 2   3  
MAT 123   College Algebra    3   
  Total 15
 
Semester 3
 
BUS 101   Accounting 1  3 
BUS 244  Advertising  3 
BUS 275  Social Media Concepts and Practice  3 
ECO 101  Macroeconomics  3 
SPE ___  Oral Communication Competency Elective  3 
  Total 15
 
Semester 4
 
BUS 232   Business Ethics   3  
BUS 246   Consumer Behavior   3  
ECO 102  Microeconomics  3 
MAT 231   Introduction to Statistics   3  
SCI ___  Scientific Competency Elective  3 
  Total 15
 
Semester 5
 
BUS 341   Public Relations   3  
BUS 251   Principles of Finance   3  
BUS 375   Social Media Marketing   3  
BUS Program Elective  Any AUD/BUS/MKT/MUB Elective (1)  3 
SOC ___  Diversity Competency Elective  3 
  Total 15
 
Semester 6
 
BUS 311   Human Resource Management   3  
BUS Program Elective  Any AUD/BUS/MKT/MUB Elective (2)   3 
BUS Program Elective    Any AUD/BUS/MKT/MUB Elective (3)   3  
ELECT ___   3 Credit Elective (1)   3  
MKT 330  Market Research  3 
  Total 15
 
Semester 7
 
BUS 306  Management Information Systems  3 
CCP 471   Internship 1   3  
ELECT ___   3 Credit Elective (2)   3  
MKT 340  Services Marketing  3 
MKT ___   Marketing or Business Elective (1)   3  
 
Semester 8
 
BUS 461   Business Seminar   3  
CCP 472   Internship 2   3  
ELECT ___   3 Credit Elective (3)   3  
MKT 420  Marketing Strategy and Analytics  3 
MKT ___  Marketing or Business Elective (2)   3 
  Total 15
 
Total Program
120

 

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