Business Management Program, Business Marketing Concentration, B.B.A.

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Business Management Program

Business Marketing Concentration
Bachelor of Business Administration (B.B.A.) Degree

HEGIS Code: 0599.00

Inventory of Registered Program: 19036

Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Business Marketing Concentration

BUS 246 - Consumer Behavior; Credits: 3

BUS 341 - Public Relations; Credits: 3

BUS 375 - Social Media Marketing; Credits: 3

MKT 330 - Market Research; Credits: 3

MKT 340 - Services Marketing; Credits: 3

MKT 420 - Marketing Strategy and Analytics; Credits: 3

MKT ___ - Marketing or Business Elective (1); Credits: 3

MKT ___ - Marketing or Business Elective (2); Credits: 3

Total Concentration Credits: 24

Recommended Sequence of Courses

Course Code	Course Name	Credits
	Semester 1
BUS 111	Business Organization and Management	3
BUS 121	Business Law 1	3
COM 101	Computers in Business	3
ENG 101	English Composition 1	3
PSY 101	General Psychology	3
	Total	15
	Semester 2
BUS 151	Business Communication	3
BUS 211	Principles of Management	3
BUS 241	Principles of Marketing	3
ENG 102	English Composition 2	3
MAT 123	College Algebra	3
	Total	15
	Semester 3
BUS 101	Accounting 1	3
BUS 244	Advertising	3
BUS 275	Social Media Concepts and Practice	3
ECO 101	Macroeconomics	3
SPE ___	Oral Communication Competency Elective	3
	Total	15
	Semester 4
BUS 232	Business Ethics	3
BUS 246	Consumer Behavior	3
ECO 102	Microeconomics	3
MAT 231	Introduction to Statistics	3
SCI ___	Scientific Competency Elective	3
	Total	15
	Semester 5
BUS 341	Public Relations	3
BUS 251	Principles of Finance	3
BUS 375	Social Media Marketing	3
BUS Program Elective	Any AUD/BUS/MKT/MUB Elective (1)	3
SOC ___	Diversity Competency Elective	3
	Total	15
	Semester 6
BUS 311	Human Resource Management	3
BUS Program Elective	Any AUD/BUS/MKT/MUB Elective (2)	3
BUS Program Elective	Any AUD/BUS/MKT/MUB Elective (3)	3
ELECT ___	3 Credit Elective (1)	3
MKT 330	Market Research	3
	Total	15
	Semester 7
BUS 306	Management Information Systems	3
CCP 471	Internship 1	3
ELECT ___	3 Credit Elective (2)	3
MKT 340	Services Marketing	3
MKT ___	Marketing or Business Elective (1)	3
	Semester 8
BUS 461	Business Seminar	3
CCP 472	Internship 2	3
ELECT ___	3 Credit Elective (3)	3
MKT 420	Marketing Strategy and Analytics	3
MKT ___	Marketing or Business Elective (2)	3
	Total	15
	Total Program	120

Business Management Program, Business Marketing Concentration, B.B.A.

Overview

Business Marketing Concentration

Total Concentration Credits: 24

Recommended Sequence of Courses

Course Code

Course Name

Credits

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Total Program

120