Business Management Program, Business Marketing Concentration, B.B.A.

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Business Management Program

Business Marketing Concentration
Bachelor of Business Administration (B.B.A.) Degree

HEGIS Code: 0599.00

Inventory of Registered Program: 19036

Concentration Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Business MarketingConcentration
BUS 246 - Consumer Behavior; (3cr)
BUS 341 - Public Relations; (3cr)
BUS 375 - Social Media Marketing; (3cr)
MKT 330 - Market Research; (3cr)
MKT 340 - Services Marketing; (3cr)
MKT 420 - Marketing Strategy and Analytics; (3cr)
Marketing Concentration Elective; (6cr)
Total Concentration Credits: 24

Recommended Sequence of Courses

Course Name	Course Name
Semester 1	Semester 2
BUS 111 - Business Organization and Management; (3cr)	BUS 151 - Business Communication; (3cr)
BUS 121 - Business Law 1; (3cr)	BUS 211 - Principles of Management; (3cr)
COM 101 - Computers in Business; (3cr)	BUS 241 - Principles of Marketing; (3cr)
ENG 101 - English Composition 1; (3cr)	ENG 102 - English Composition 2; (3cr)
PSY 101 - General Psychology; (3cr)	MAT 123 - College Algebra; (3cr)
Total 15	Total 15
Semester 3	Semester 4
BUS 101 - Accounting 1; (3cr)	BUS 232 - Business Ethics; (3cr)
BUS 244 - Advertising; (3cr)	BUS 246 - Consumer Behavior; (3cr)
BUS 275 - Social Media Concepts and Practice; (3cr)	ECO 102 - Microeconomics; (3cr)
ECO 101 - Macroeconomics; (3cr)	MAT 231 - Introduction to Statistics; (3cr)
Oral Communication Competency Elective; (3cr)	Scientific Competency Elective; (3cr)
Total 15	Total 15
Semester 5	Semester 6
BUS 341 - Public Relations; (3cr)	BUS 311 - Human Resource Management; (3cr)
BUS 251 - Principles of Finance; (3cr)	BUS Program Elective; (3cr)
BUS 375 - Social Media Marketing; (3cr)	BUS Program Elective; (3cr)
BUS Program Elective; (3cr)	General Elective; (3cr)
Diversity Competency Elective; (3cr)	MKT 330 - Market Research; (3cr)
Total 15	Total 15
Semester 7	Semester 8
BUS 306 - Management Information Systems; (3cr)	BUS 461 - Business Seminar; (3cr)
CCP 471 - Internship 1; (3cr)	CCP 472 - Internship 2; (3cr)
General Elective; (3cr)	General Elective; (3cr)
MKT 340 - Services Marketing; (3cr)	MKT 420 - Marketing Strategy and Analytics; (3cr)
Marketing Concentration Elective; (3cr)	Marketing Concentration Elective; (3cr)
Total 15	Total 15