Five Towns College 2022-2023 Catalog 
    
    Feb 06, 2023  
Five Towns College 2022-2023 Catalog

Business Management Program, Business Marketing Concentration, A.A.S.


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HEGIS Code: 5004.00 

Inventory of Registered Program Code: 79138


Business Management Program Overview

The A.A.S. degree program in Business Management with the concentrations in Audio Recording Technology, Management, Marketing, and Music Entertainment and Industry Studies  is intended for those students who wish to enter the business world directly after completion of their studies at the College.

Students who pursue the Business Management program can seek job situations as advertising assistants, assistant buyers, assistant credit managers, and other entry-level positions in retail chain organizations, wholesale firms, and other business enterprises such as broadcasting and data processing.

Associate in Applied Science (A.A.S.) Degree

The Associate in Applied Science Degree is designed for students preparing for entry into the business or professional world directly after completion of their course of study. These programs include both professional skills and liberal arts/general education courses.

Concentration Component

Students in the Business Management Program select one of the following concentrations. The 12 credits in the selected concentration, together with the 21 credits in the Common Core, and 24 credits in Business Management Content Specialty Courses, and 3 credits in Liberal Arts and Sciences constitute the 60-credit requirement for the Associate of Applied Science in Business Management.

Business Marketing Concentration Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. 

Business Marketing Concentration
BUS 246 - Consumer Behavior; (3cr)     
BUS 275 - Social Media Concepts and Practice; (3cr)    
BUS 375 - Social Media Marketing; (3cr)   
Marketing Concentration Elective; (3cr)     
Total Concentration Credits: 12

Below are required of all students in the Business Management Program, Business Marketing Concentration. 

Program Requirements
Common Core
ENG 101 - English Composition 1; (3cr)   
ENG 102 - English Composition 2; (3cr)  
Quantitative Competency Elective; (3cr)     
PSY 101 - General Psychology; (3cr)  
Scientific Competency Elective; (3cr)  
Diversity Competency Elective; (3cr)  
Oral Communication Competency Elective; (3cr)  
Total Common Core: 21
Business Content Specialty Courses
BUS 101 - Accounting 1; (3cr)        
BUS 111 - Business Organization and Management; (3cr)  
BUS 121 - Business Law 1; (3cr)  
BUS 151 - Business Communication; (3cr)  
BUS 211 - Principles of Management; (3cr)  
BUS 241 - Principles of Marketing; (3cr)  
BUS 244 - Advertising; (3cr)  
COM 101 - Computers in Business; (3cr)  
Total Business Content Specialty: 24
Additional Liberal Arts and Sciences
ECO 101 - Macroeconomics; (3cr)  or ECO 102 - Microeconomics; (3cr)  
Total Additional LAS: 3
Concentration Component
BUS 246 - Consumer Behavior; (3cr)  
BUS 275 - Social Media Concepts and Practice; (3cr)  
BUS 375 - Social Media Marketing; (3cr)  
Marketing Concentration Elective; (3cr)  
Total Concentration Component: 24
Total Program Credits: 60
Recommended Sequence of Courses
Course Name Course name
Semester 1 Semester 2
BUS 111 - Business Organization and Management; (3cr)        BUS 151 - Business Communication; (3cr)  
BUS 121 - Business Law 1; (3cr)   BUS 211 - Principles of Management; (3cr)  
COM 101 - Computers in Business; (3cr)    BUS 241 - Principles of Marketing; (3cr)  
ENG 101 - English Composition 1; (3cr)   ENG 102 - English Composition 2; (3cr)  
PSY 101 - General Psychology; (3cr)   MAT 123 - College Algebra; (3cr)  
Total 15 Total 15
Semester 3 Semester 4
BUS 101 - Accounting 1; (3cr)   BUS 246 - Consumer Behavior; (3cr)  
BUS 244 - Advertising; (3cr)   BUS 375 - Social Media Marketing; (3cr)  
BUS 275 - Social Media Concepts and Practice; (3cr)   Marketing Concentration Elective; (3cr)  
ECO 101 - Macroeconomics; (3cr)  or ECO 102 - Microeconomics; (3cr)   Scientific Competency Elective; (3cr)  
Diversity Competency Elective; (3cr)   Oral Communication Competency Elective; (3cr)  
Total 15 Total 15

 

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