CCP 210 - Branding the Creative Professional

Credits: 3
Creative professionals face a myriad of challenges when entering the professional workplace. This course is designed to assist all creative students in developing a personal brand identity which supports the unique personalized goals of a creative professional. Students will begin by thinking deeply about what makes them unique. From this exploration, students will generate a personalized visual branding statement and marketing plan, which supports their unique qualities. Based on these plans, students will evaluate the strongest promotional outlets to let their personal brand shine in a traditional, freelance, and entrepreneurship settings. Upon completion of this course, students will possess the confidence to showcase their unique talents, portfolios, or reels to prospective clients and/or employers.