MKT 340 - Services Marketing

Credits: 3
Class Hours: 3
Principles, methods, policies, and strategies are explored in the specialized role of a services marketer. Current examples and data are analyzed from several industries within the service economy to understand the competitive advantage for companies that market both services and tangible products. Current issues in the marketing of services such as ethical misconduct, sustainability, technology, and the global market are addressed. Students will have the opportunity to develop leadership skills while completing a marketing audit study and creating a customer retention program for a business.

Prerequisites: BUS 241 - Principles of Marketing; (3cr)