Five Towns College 2021-2022 Catalog 
    
    Dec 04, 2022  
Five Towns College 2021-2022 Catalog [ARCHIVED CATALOG]

MKT 420 - Marketing Strategy and Analytics


Credits: 3
Class Hours: 3
This course aims to cover topics in Marketing Analytics, an important decision-making strategy for companies’ marketing and merchandising divisions. Topics covered in this course include market segmentation, marketing mix analysis, product bundle organization, and social network analysis.

Prerequisites: BUS 241 - Principles of Marketing; (3cr)