BRD 310 - Media Operations

With today’s technology, most people don’t watch TV or listen to radio stations like they used to. This course helps students develop strategies as media managers, who face a constantly changing environment.  They will evaluate, select and schedule different types of programming for TV, radio and other media. Students will also analyze the impact of new technologies and research solutions on the challenges electronic media companies face in a digital world. They will prepare business presentations, and budgets and analyze audience engagement on various platforms.

Prerequisites: MAC 101 - Mass Communication; (3cr)