BUS 241 - Principles of Marketing

Credits: 3
Class Hours: 3
This course is designed to engage students and provide the frameworks, concepts, and approaches to decision making to ensure comprehensive understanding of the marketing of goods and services in a global economy. Attention is directed toward understanding the critical role marketing plays within the organization. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insights in the strategic planning process, the four components of the Marketing Mix-Product, Price, Distribution and Promotion and create their own marketing plan.

Prerequisites: BUS 111 - Business Organization and Management; (3cr)