Five Towns College 2022-2023 Catalog 
    
    Mar 01, 2024  
Five Towns College 2022-2023 Catalog [ARCHIVED CATALOG]

BUS 244 - Advertising


Credits: 3
Class Hours: 3
Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management. 

Prerequisites: BUS 111 - Business Organization and Management; (3cr)