Five Towns College 2022-2023 Catalog 
    
    Feb 23, 2024  
Five Towns College 2022-2023 Catalog [ARCHIVED CATALOG]

BUS 246 - Consumer Behavior


Credits: 3
Class Hours: 3
A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.  

Prerequisites: BUS 111 - Business Organization and Management; (3cr)