JRN 301 - Copywriting for Advertising/Public Relations

Credits: 3
Class Hours: 3
Previous Name: ENG 301 - Copywriting for Advertising/Public Relations

Strategy and planning that go into persuasive writing. Laws and regulations that affect public relation practice, news releases, factors for print, broadcast and internet. Writing for a variety of controlled media.

Prerequisites: ENG 102 - English Composition 2; (3cr)