BUS 375 - Social Media Marketing

Credits: 3
Class Hours: 3
Social Media has become a driving force in business and communications. However, when it comes to social media marketing and writing, many communications practitioners don’t know where to begin. This course educates students in the analysis, use, and overall implementation of social media in marketing, while educating students on the diversified writing strategies appropriate for a variety of social platforms. Students will also learn how to support their writing with evocative visual imagery to engage an audience. Upon completion of this course, students will have developed a portfolio of composed communications pieces appropriate for a variety of social media outlets.

Prerequisites: BUS 275 - Social Media Concepts and Practice; (3cr)