IMA 370 - Digital Marketing for Creative Work

Credits: 3
Class Hours: 3
This course explores current approaches to marketing and disseminating creative work/projects to target audiences. The course will cover content writing, still photography, and page layout to effectively develop an Electronic Press Kit and Promo Book for distribution to journalists, critics and influencers. Students will create and complete an EPK of an original creative project for presentation to classmates and faculty panel for critique.

Prerequisites: IMA 240 - Design Thinking 1; (3cr) (ICG Students Only) or VID 145 - Digital Photography; (3cr) (Film/Video Students Only)