Business Management Program, Business Marketing Concentration, A.A.S.

Business Management Program

Business Marketing Concentration

Associate in Applied Science (A.A.S.) Degree

HEGIS Code: 5004.00

Inventory of Registered Program Code: 79138

Concentration Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.

Business Marketing Concentration
BUS 246 - Consumer Behavior; (3cr)
BUS 275 - Social Media Concepts and Practice; (3cr)
BUS 375 - Social Media Marketing; (3cr)
Marketing Concentration Elective; (3cr)
Total Concentration Credits: 12

Recommended Sequence of Courses

Course Name	Course name
Semester 1	Semester 2
BUS 111 - Business Organization and Management; (3cr)	BUS 151 - Business Communication; (3cr)
BUS 121 - Business Law 1; (3cr)	BUS 211 - Principles of Management; (3cr)
COM 101 - Computers in Business; (3cr)	BUS 241 - Principles of Marketing; (3cr)
ENG 101 - English Composition 1; (3cr)	ENG 102 - English Composition 2; (3cr)
PSY 101 - General Psychology; (3cr)	MAT 123 - College Algebra; (3cr)
Total 15	Total 15
Semester 3	Semester 4
BUS 101 - Accounting 1; (3cr)	BUS 246 - Consumer Behavior; (3cr)
BUS 244 - Advertising; (3cr)	BUS 375 - Social Media Marketing; (3cr)
BUS 275 - Social Media Concepts and Practice; (3cr)	Marketing Concentration Elective; (3cr)
ECO 101 - Macroeconomics; (3cr) or ECO 102 - Microeconomics; (3cr)	Scientific Competency Elective; (3cr)
Diversity Competency Elective; (3cr)	Oral Communication Competency Elective; (3cr)
Total 15	Total 15