Five Towns College 2020-2021 Catalog 
    May 28, 2023  
Five Towns College 2020-2021 Catalog [ARCHIVED CATALOG]

BUS 246 - Consumer Behavior

Credits: 3
Class Hours: 3
A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.  

Prerequisites: BUS 111 - Business Organization and Management; (3cr)