Five Towns College 2020-2021 Catalog 
    
    Jul 03, 2022  
Five Towns College 2020-2021 Catalog [ARCHIVED CATALOG]

BUS 341 - Public Relations


Credits: 3
Class Hours: 3
Developing corporate public relations policies. Communications between a firm and its various constituents, including personnel, consumers, community, stockholders, government, and the media. Factors such as ecology, politics, ethics, and social concerns are explored. 

Prerequisites: BUS 241 - Principles of Marketing; (3cr)