HEGIS Code: 0599.00
Inventory of Registered Program: 19036
The Business Management Program with concentrations in Audio Recording Technology, Business Management, Business Marketing, and Music Entertainment Industries, which leads to a Bachelor of Business Administration Degree (B.B.A.) is designed for students planning to pursue a career in business in a variety of roles including managers, coordinators, executives, in a assortment of industries including social media, record and music production, broadcasting, concert promotion, radio, television, theatre, and communications. The program is intended for students who are interested in developing their business and technical expertise.
In addition to the learning goals for each major area of concentration declared by business management students, learning goals for this program also focus upon accounting, advertising, business law, communications, economics, ethics, business technology, human resource management and finance.
Students in the Business Management Program select one of the following concentrations. The 24 credits in the selected concentration, together with the 30 credits in Liberal Arts/Common Core, 57 Business Specialty Courses, and 9 credits of Electives, constitute the 120-credit requirement for the Bachelor of Professional Studies or Bachelor of Business Administration in Business Management.
Busines Marketing Concentration Overview
The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry. Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment. The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field.
The courses below are required of all students in the Business Management Program, Business Marketing Concentration.
Recommended Sequence of Courses