Business Management Program, Business Marketing Concentration, B.B.A.

HEGIS Code: 0599.00

Inventory of Registered Program: 19036

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Program Overview

The Business Management Program with concentrations in Audio Recording Technology, Business Management, Business Marketing, and Music Entertainment Industries, which leads to a Bachelor of Business Administration Degree (B.B.A.) is designed for students planning to pursue a career in business in a variety of roles including managers, coordinators, executives, in a assortment of industries including  social media, record and music production, broadcasting, concert promotion, radio, television, theatre, and communications. The program is intended for students who are interested in developing their business and technical expertise.

In addition to the learning goals for each major area of concentration declared by business management students, learning goals for this program also focus upon accounting, advertising, business law, communications, economics, ethics, business technology, human resource management and finance.

Concentration Component

Students in the Business Management Program select one of the following concentrations. The 24 credits in the selected concentration, together with the 30 credits in Liberal Arts/Common Core, 57 Business Specialty Courses, and 9 credits of Electives, constitute the 120-credit requirement for the Bachelor of Professional Studies or Bachelor of Business Administration in Business Management.

Busines Marketing Concentration Overview

The Business Marketing Concentration at Five Towns College is designed to provide students with the tools needed to succeed in the marketing industry.  Marketing is the process of creating, distributing, promoting and pricing goods, services and ideas to facilitate relationships with customers and develop and maintain relationships with stakeholders in a dynamic environment.  The curriculum is designed to prepare students to be informed and engaged marketing professionals and prepare for employment in the business and marketing field. 

Business MarketingConcentration
BUS 246 - Consumer Behavior; (3cr)
BUS 341 - Public Relations; (3cr)
BUS 375 - Social Media Marketing; (3cr)
MKT 330 - Market Research; (3cr)
MKT 340 - Services Marketing; (3cr)
MKT 420 - Marketing Strategy and Analytics; (3cr)
Marketing Concentration Elective; (6cr)
Total Concentration Credits: 24

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The courses below are required of all students in the Business Management Program, Business Marketing Concentration.

Program Requirements
Common Core
ENG 101 - English Composition 1; (3cr)
ENG 102 - English Composition 2; (3cr)
Quantitative Competency Elective; (3cr)  / MAT 123 - College Algebra; (3cr)  (Marketing Students)
PSY 101 - General Psychology; (3cr)
Scientific Competency Elective; (3cr)
Diversity Competency Elective; (3cr)
Oral Communication Competency Elective; (3cr)
Total Common Core: 21
Business Content Specialty
BUS 101 - Accounting 1; (3cr)
BUS 111 - Business Organization and Management; (3cr)
BUS 121 - Business Law 1; (3cr)
BUS 151 - Business Communication; (3cr)
BUS 211 - Principles of Management; (3cr)
BUS 232 - Business Ethics; (3cr)
BUS 241 - Principles of Marketing; (3cr)
BUS 244 - Advertising; (3cr)
BUS 251 - Principles of Finance; (3cr)
BUS 275 - Social Media Concepts and Practice; (3cr)
BUS 306 - Management Information Systems; (3cr)
BUS 311 - Human Resource Management; (3cr)
BUS 461 - Business Seminar; (3cr)
BUS Program Elective; (9cr)
CCP 471 - Internship 1; (3cr)
CCP 472 - Internship 2; (3cr)
COM 101 - Computers in Business; (3cr)
Total Business Content Specialty: 57
Additional Liberal Arts and Sciences
ECO 101 - Macroeconomics; (3cr)
ECO 102 - Microeconomics; (3cr)
Liberal Arts and Science Elective; (3cr)  / MAT 231 - Introduction to Statistics; (3cr)
Total Additional LAS: 9
Electives
General Elective; (9cr)
Total Electives: 9
Concentration Component
BUS 246 - Consumer Behavior; (3cr)
BUS 341 - Public Relations; (3cr)
BUS 375 - Social Media Marketing; (3cr)
MKT 330 - Market Research; (3cr)
MKT 340 - Services Marketing; (3cr)
MKT 420 - Marketing Strategy and Analytics; (3cr)
Marketing Concentration Elective; (6cr)
Total Concentration: 24
Total Program Credits: 120

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Recommended Sequence of Courses

Course Name	Course Name
Semester 1	Semester 2
BUS 111 - Business Organization and Management; (3cr)	BUS 151 - Business Communication; (3cr)
BUS 121 - Business Law 1; (3cr)	BUS 211 - Principles of Management; (3cr)
COM 101 - Computers in Business; (3cr)	BUS 241 - Principles of Marketing; (3cr)
ENG 101 - English Composition 1; (3cr)	ENG 102 - English Composition 2; (3cr)
PSY 101 - General Psychology; (3cr)	MAT 123 - College Algebra; (3cr)  (Marketing Students)
Total 15	Total 15
Semester 3	Semester 4
BUS 101 - Accounting 1; (3cr)	BUS 232 - Business Ethics; (3cr)
BUS 275 - Social Media Concepts and Practice; (3cr)	BUS 246 - Consumer Behavior; (3cr)
BUS 244 - Advertising; (3cr)	ECO 102 - Microeconomics; (3cr)
ECO 101 - Macroeconomics; (3cr)	MAT 231 - Introduction to Statistics; (3cr)  (Marketing Students)
Oral Communication Competency Elective; (3cr)	Scientific Competency Elective; (3cr)
Total 15	Total 15
Semester 5	Semester 6
BUS 251 - Principles of Finance; (3cr)	BUS 311 - Human Resource Management; (3cr)
BUS 341 - Public Relations; (3cr)	BUS Program Elective; (3cr)
BUS 375 - Social Media Marketing; (3cr)	BUS Program Elective; (3cr)
BUS Program Elective; (3cr)	General Elective; (3cr)
Diversity Competency Elective; (3cr)	MKT 330 - Market Research; (3cr)
Total 15	Total 15
Semester 7	Semester 8
BUS 306 - Management Information Systems; (3cr)	BUS 461 - Business Seminar; (3cr)
CCP 471 - Internship 1; (3cr)	CCP 472 - Internship 2; (3cr)
General Elective; (3cr)	General Elective; (3cr)
MKT 340 - Services Marketing; (3cr)	MKT 420 - Marketing Strategy and Analytics; (3cr)
Marketing Concentration Elective; (3cr)	Marketing Concentration Elective; (3cr)
Total 15	Total 15